What exactly is a VSCO girl? She's meme-able and environmentally aware with disposable income to spend on mid-market brands. Download our free report to see what Gen-Z's latest champion is buying and how to capitalize on these trends.

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EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

NEW YORK

1412 Broadway, 22nd Floor, New York, NY 10018, United States

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TRENDING NOW

Part of the VSCO lifestyle involves owning a set of specific branded products. The VSCO 'uniform' includes either checkered Vans, Crocs or Birkenstocks as footwear, Fjällräven Kanken backpacks, Pura Vida bracelets and Brandy Melville crop tops. Download the full report to see what other trends to buy into.

Vans

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Consumer Market Analysis

Top-performing trends across menswear

1. Pique polos                                                                        Seen at: Zara, ASOS, Express

2. Linen trousers                                                                Seen at: River Island, COS, Zappos

 3. Colored denim                                                             Seen at: ASOS, Pull&Bear, Topman


SAN FRANCISCO

600 California Street, 11th Floor
San Francisco, CA 94108, United States

Better Retail Decisions. Now for Beauty.

Download our free report for an overview on the most commercial shape and color trends for the season.

Compare price points and product performance in real-time and see 
how it’s shifted historically. 

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Crocs

Birkenstock