Discover how the industry has been expanding the use of sustainable fabrics and processes in their assortments over time, as well as the pricing and performance metrics behind eco-friendly products.

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Interest in sustainability continues to grow with 90,500 searches for the term averaging per month in the US. And retailers are evolving their assortments in line with the apparent consumer demand. EDITED's retail data platform can identify the materials and terminology used to describe products available online and pinpoint how often a word is promoted within marketing communications.

How your business can be more sustainable.

SMART RETAIL DECISIONS

Top-performing trends across menswear

1. Pique polos                                                                        Seen at: Zara, ASOS, Express

2. Linen trousers                                                                Seen at: River Island, COS, Zappos

 3. Colored denim                                                             Seen at: ASOS, Pull&Bear, Topman


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The current state of sustainable fashion

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The Sustainability EDIT

RETAIL SUSTAINABILITY ANALYSIS

Evolution of sustainable pricing

It can take a while for brands to get the pricing right against what consumers are willing to pay. Analyzing the evolution of sustainable pricing in the US mass market reveals for all product categories, the bracket is becoming broader over time with more pricing options. In all of these cases, prices are either the same or more affordable than in 2017.