What does it take to become a cult brand? In this report, we analyze brands that have achieved this status through social media strategies, successful products and key learnings from non-apparel retailers. 

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EDITED is used by the world’s best brands and retailers to have the right product at the right price, at the right time. But more than that, it’s become the single biggest source of real-time retail data in the world. Now industry professionals can know more about their markets than ever before.

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SETTING THE STAGE

According to Investopedia, a cult brand refers to a product that has a loyal customer base that approaches fanaticism. These retailers hold a strong brand identity and relate to their consumers in a unique way - but what makes them so successful? Download the full report to find out. 

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Strategy & Analysis

Better Retail Decisions. Now for Beauty.

Download our free report for an overview on the most commercial shape and color trends for the season.

Compare price points and product performance in real-time and see 
how it’s shifted historically. 

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A Cult Brand Defined

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INTRODUCING EDITED FOR BEAUTY

5 Cult Brands and How They're Changing Menswear

RETAIL REPORTS


BRAND PREVIEW

The Athlete: Nike

Tops, footwear and bottoms are the top three categories seeing the most movement in both the US and UK markets. Footwear reigns supreme in terms of sellouts in the US while tops prove the dominant category in the UK.