A new decade will be ushered in on January 1st, marking 20 years since the millennium. Nostalgia is still riding high, and with several reboots from the era slated for 2020, its next stop will no doubt be the 00s. In this report, we highlight the products that should be on your radar to target two key demographics: millennials and Gen Z consumers.

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TRENDS TO GET BEHIND

Having already made waves for FW19, the cardigan will take on an 00s aesthetic come spring, shifting fitted and cropped styles into focus. Button-through and tie-fronts are essential features to include - merchandise with blue wash denim. SS18 arrivals have increased 18% YoY, with the average full price being $82.65 in the US and £31.10 in the UK.

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The Shapes: Cardigans

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Nostalgia Prevails: The 00s trends to take into 2020

RETAIL REPORTS


While 20%-30% off continued as the most favorable discounting amount, the 10-20% off bracket grew year-on-year and had just as many sellouts - suggesting that prices don't need to be slashed too dramatically to entice consumers.

Across super/fast fashion retailers, 'up to 50% off' was a popular denomination, however, both boohoo and Missguided both upped their offers to up to 70% off on the 25th November.

Christina Aguilera

Topshop